Sorry about that, but, really, that's why we are here. It wasn't about respect. It was about money. Which is fine. The conference -- college sports -- is a big business, and commissioner Larry Scott is looking a lot like the best CEO out there. He's making everybody richer. He's eyeballing the future with a clear notion of continuing to do just that.
Pac-12: It will take some getting used to, of course.
The most obvious changes heading into 2011: The addition of two new teams, Utah and Colorado; the creation of two divisions, North and South; and the introduction of a conference championship game to be played in the home stadium of the No. 1 seed.
The fan experience, mostly consistent since 1978, will be different. A team's Rose Bowl chances won't be dashed just because it doesn't have the best conference record. Winning the division is what matters. And, of course, an 11-1 team that finished second in its division might not feel exactly thrilled about an 8-4 team from the other division playing for a Rose Bowl berth.
Advice: Deal with it. It's the new reality.
Hey, Arizona: Never been to a Rose Bowl? You now need to beat out only five teams to get an opportunity to play in a winner-take-all championship game. You, too, California (1959) and Oregon State (1965).
There are downsides. The Northwest schools aren't terribly happy that they won't always get an annual trip to recruiting-rich Southern California. How might that affect the balance of power? In fact, the re-introduction of conference "misses" -- keep in mind the nine-game conference schedule only began in 2006 -- means some road trips will become fairly rare.
Further, the nine-game conference schedule will become even more controversial going forward (many coaches hate it). Sure, it's convenient for athletic directors trying to put together schedules and fill stadiums, but it adds six losses to the conference every year, which hurt national rankings as well as cut down bowl opportunities and bowl-eligible teams, and it now no longer has any competitive, symmetrical value in terms of round-robin play.
It will be different. Did we mention the $250 million?
It's a more momentous occasion in Utah, as the Utes move from a non-AQ conference to an AQ one. Scott will be on hand in Salt Lake City for the festivities. The Utes won't get a full share of the Pac-12 largess until 2014, but the even a 50 percent cut in 2012 will represent a huge increase in revenue.
There's more intrigue to come. Scott is hard at work creating a Pac-12 network, which could end up being more than just a cable TV station. A partnership with a tech company such as Apple or Google, as first reported by Jon Wilner of the San Jose Mercury News, could be a game-changer, putting the conference at the forefront of the next generation of mobile broadcasting.
Further, expansion, as Scott has said from the beginning, is likely not over. Scott's original grand plan was a Pac-16 with Texas as the centerpiece. While the Longhorns may be closer to going independent than leaving the Big 12 for the Pac-12, there's still clearly some reckless eyeballing going on out there.
Scott's wheeling and dealing has raised eyebrows among college and conference administrators in time zones other than the PT. Yes, there has been grumbling. And, yes, that grumbling is grounded in fear. The SEC and Big Ten are still the top dogs, even after Scott's TV deal eclipsed theirs, to everyone's surprise. But the future pecking order no longer feels certain.
Would you bet against Scott? If so, let's shake on it.
Details of the creation of a Pac-12 network likely won't be revealed until mid-to-late August. While that's a big story, our attention now can move toward the field of Pac-12 play.
The first big question: How will Utah and Colorado fit into the football pecking order? Will it be an easier transition for a downtrodden AQ team (Colorado) or a non-AQ power (Utah)?
And has the balance of power shifted North, where Oregon and Stanford are top-10 teams and Washington appears to be rising from the dead? Recall 2000, when USC was in the dumps and the Ducks, Huskies and Oregon State were top-10 teams. Who steps into the void in the South Division left by USC's NCAA-administered beatdown?
What will a championship game feel like on a Friday night, Dec. 2?
In other words, the debate over the merits of expansion and its execution is giving way to the debate over ... football. After all the skepticism and hand-wringing, our attention now turns to X's and O's, personnel evaluations, rankings and trash talking each other.