Brent Celek's offensive production appeared to diminish last season.
Or did it?
While Celek had 32 receptions for 502 yards and six touchdowns, he also improved his blocking skills, as evidenced by the rushing title achieved by LeSean McCoy.
Whether he's catching passes or blocking, Celek just wants to perform at a high level all the time. He's not concerned with individual statistics.
"I thought last year that I blocked really, really well," Celek told the Philadelphia Daily News. "But after watching more of the film (after the season), there are a lot of places I can improve. I think I can get better at finishing and doing certain things. But overall, it definitely was my best year blocking. But, like I said, I think I can get a lot better. I think I can be one of the best blocking tight ends in the league."
In coach Chip Kelly's fast-paced offensive system, players have to be prepared.
If the ball isn't being thrown your way, you must stay in the game mentally.
"You have a job to do on every single play," Celek told the Daily News. "You need to do it to the best of your abilities. You can either go out there and try to block somebody or you can just say, 'Oh, I'm not going to. I'm just going to worry about catching the ball.' I'm going to do the best I can on every single play, no matter what my job is. One thing I think a lot of people don't realize is that when I came into the league (in '07), I was a good blocker.
"Just getting back into that, getting back to the fundamentals and focusing on it and maturing more and understanding what defensive ends are going to do in certain situations can really help. Because those guys are bigger, stronger. Sometimes faster. You have to have good technique against them."
"When you look at our (skill) personnel all across the field -- wide receiver, running back, tight end -- we can do a lot of different things," Celek told the Daily News. "And that's what's exciting. We're able to do a lot of different things with the guys we have. It's just up to Chip as to what he wants to do. I'm excited to see where it goes. You never know. We don't have any pads on right now. We're out here going against each other, trying to be smart, trying to stay up (off the ground) and not get too crazy. But I'm excited to see how we're going to be when we get to training camp and start playing in some preseason games. How it all clicks."