PHILADELPHIA -- It is a word the Eagles hated using for years and it's a word that doesn't really apply to the franchise now, just one year into Chip Kelly's tenure.
In evaluating the decline of the team in Andy Reid's final years, Eagles owner Jeff Lurie and general manager Howie Roseman have said the big mistake was thinking the team was always one move away from a championship. In trying to make that one decisive win-now move, the Eagles instead made mistakes that weakened their infrastructure.
But it would also be a mistake to go too far the other way. The Eagles are not a rebuilding team right now. They were 10-6 and are defending NFC East champions. They have an offensive team with key skill players in the prime of their careers: LeSean McCoy, DeSean Jackson and Brent Celek. The offensive line, which is vital to the team's success, has three starters over the age of 30.
The goal should be simple: Keep adding talent around those core players until the Eagles are at the elite level of the teams that will play in the Super Bowl Sunday. That means using every tool available, including spending money on free agents when it is warranted.
The Denver Broncos weren't exactly thinking about a five-year plan when they signed Peyton Manning two years ago. The Seattle Seahawks splurged on a quarterback in free agency that same offseason. They signed Green Bay's Matt Flynn to a three-year, $26 million contract.
Manning had one of the great seasons ever and will start for the Broncos Sunday. Flynn is back in Green Bay as a backup. Russell Wilson became Seattle's starter and quickly emerged as one of the top young quarterbacks in the NFL.
If the Broncos had ruled out high-priced, quick-fix free agents, the Patriots would be in the Super Bowl. If the Seahawks had avoided drafting a quarterback that high after signing Flynn, San Francisco or New Orleans would be preparing for Tom Brady.
This isn't to say the Eagles should go crazy and throw big money at every flavor-of-the-month free agent on the market. But they also shouldn't rule out the occasional bold move. Yes, they were burned by Nnamdi Asomugha a few years back, but Reid's era of success was made possible partly by acquisitions like Hugh Douglas (in a trade, with a new contract included), Jon Runyan and, well, let's just admit it, Terrell Owens.
Roseman has said repeatedly that the Eagles will avoid huge free-agent deals. That would seem to rule out difference-making players like Washington linebacker Brian Orakpo and safeties Jairus Byrd of Buffalo and T.J. Ward of Cleveland.
And that's fine, provided the Eagles are able to obtain high-quality players in other ways. Seattle got 16-1/2 sacks in the 2013 season from free-agent pickups Cliff Avril (two years, $13 million) and Michael Bennett (one year, $5 million). Smart shopping is the key, whatever the price tag.
The key point is that the Eagles didn't make a mistake by signing marquee free agents. They made mistakes in player evaluation in both free agency and the draft. You don't stop drafting because you selected Danny Watkins and Jaiquawn Jarrett, so you shouldn't rule out free agency because you signed Asomugha and Vince Young.
The Eagles made huge strides in one year because Kelly made excellent use of the considerable offensive talent he inherited, and because his overall approach in all phases reinvigorated a stale franchise. To make those next steps toward a championship-caliber team will require better players in a few key spots.
If Byrd, Orakpo or some other elite player can further that process, the Eagles shouldn't hesitate to go after him. There is no rebuilding, only building, and that process should be constant. The well-run organizations of the last decade understand that. The Eagles should know -- a few missteps aside, they're one of them.