ESPN business reporter Darren Rovell caught a screen grab of a KDKA-TV report that newborns at Magee-Women's Hospital of UPMC are being swaddled with Terrible Towels.
Babies swaddled in Terrible Towels at Magee-Women's Hospital in Pittsburgh pic.twitter.com/hf0SmkyhIq
— Darren Rovell (@darrenrovell) January 9, 2016
Somebody's being raised a Steelers fan.
Terrible Towels can be found throughout Paul Brown Stadium in the hours before the 8:15 p.m. ET kickoff of the highly anticipated AFC wild-card matchup. But the hospital shot is a reminder that Pittsburgh owns one of the most loyal fan bases in the NFL.