Pittsburgh babies at the ready with Terrible Towels for playoffs

CINCINNATI -- Now this is how you set the tone for Cincinnati Bengals-Pittsburgh Steelers playoff football.

ESPN business reporter Darren Rovell caught a screen grab of a KDKA-TV report that newborns at Magee-Women's Hospital of UPMC are being swaddled with Terrible Towels.

Somebody's being raised a Steelers fan.

Terrible Towels can be found throughout Paul Brown Stadium in the hours before the 8:15 p.m. ET kickoff of the highly anticipated AFC wild-card matchup. But the hospital shot is a reminder that Pittsburgh owns one of the most loyal fan bases in the NFL.