Confusion over Dodgers' endless money
December, 13, 2012
12/13/12
12:42
PM ET
By
Darren Rovell | ESPN.com
Another week, another huge contract taken on by the new Los Angeles Dodgers’ ownership group.
While Dodgers fans might be cheering the team's now $215 million payroll -- having added Korean pitcher Hyun-Jin Ryu and Zack Greinke -- as a sign of immediate investment in and commitment to a winning team, others, including many baseball insiders, are wondering what type of operation these guys are running.
If the Dodgers are spending $215 million, which balloons to $235 million with benefits and a luxury tax, how are they doing this when, before all other costs, the team will likely gross an estimated $250 million in 2013?
It hasn't been easy to figure out because, frankly, the principals at Guggenheim Partners (which owns the team), along with president Stan Kasten and chief marketing officer Lon Rosen, haven't been forthcoming with their strategy. While the Dodgers have every right to be tight-lipped, it certainly hasn't made it easy for the league, the other owners or the fans, who want to be assured that the team isn't loading up debt that would affect the franchise's future.
So far the answer to rationalizing the $2.15 billion purchase price and recent spending is an upcoming television deal. But the silence since Fox's exclusive 45-day negotiating window passed on Nov. 30 has to be concerning. In September, Kasten told me that, thanks to the fruits of the television deal, "We’re confident we’re going to get the return that we all foresaw when we bought the team.” But he also said he expected the deal would be done in December, and with the holidays coming quickly, one has to wonder if that deadline will be hit. Haven't Fox and the Dodgers had a whole season to figure out their numbers? What happened to the 25-year, $6-billion deal that had been reportedly close to being signed? Although it would qualify as the second-largest deal in baseball TV in baseball history (after the Yankees' deal), sources say it didn't work because of how the deal was arranged. Representatives of the Dodgers ownership group and Fox declined to comment.
It's no secret that the value of owning the team, as it relates to the TV deal, lies in the details that emerged from the bankruptcy court. In the deal, Major League Baseball assigned a fair value of $84 million, increasing at four percent per year, to the Dodgers’ TV rights. The Dodgers’ new owners, at least initially, were under the impression that anything they negotiated above that would be theirs to keep because the $84 million portion would be subject to the standard 34 percent revenue-sharing distribution. But that’s not the case. That would only occur if the Dodgers had a legitimate equity stake in a network where income associated with the team’s rights would ebb and flow instead of earned guaranteed money. But if the Dodgers were to get an $84 million rights fee and then -- even with an equity stake in the network -- a guaranteed distribution of cash from the network partner, that's not a risk, and that money would be subject to revenue sharing.
Rob Manfred, executive vice president of economics and league affairs for Major League Baseball, would only say that "the club's television rights in their first negotiation is between the club and the broadcasting partner, so when it comes time to review the deal, we will obviously do that."
Major League Baseball is well acquainted with such hocus pocus. The league recently ruled that more of the Texas Rangers’ TV take was subject to revenue sharing. Although the Rangers had an equity stake in Fox Sports Southwest, they received additional guaranteed money besides the rights fee. MLB informed the Rangers that the guaranteed money would be added to their rights fee for the purpose of revenue sharing.
Then there's the Dodgers’ ownership transfer, which MLB expects sooner rather than later.
At some point the Dodgers’ owners have to shift some of the team’s corporate ownership, manifested in the investment made by the insurance side of Guggenheim's business, to individual ownership. The goal would be to make sure the team's decisions can't be affected by outside parties. It's not known how much the insurance companies own, because ownership has chosen not to talk about it, but it's believed to be a very sizable portion of the Dodgers.
Assuming the Dodgers would want to make this move soon, how would they have enough money to do that when so much of their revenue stream is going into player payroll in 2013? How attractive could the new network be to bankers to make them confident in lending money to shift the ownership structure and back the team in any equity stake it has in a network? And that's not including the renovations they promised for Dodgers Stadium. (Magic Johnson mentioned that they've committed to $100 million this week.) But how will they do this when they are already pushing the limits of MLB's debt-to-equity ratio rule? Perhaps there is more cash among the ownership group than we are led to believe, considering that none of them is close to topping Forbes' billionaire list.
Maybe the new owners really know what they're doing, and those who haven't been let in on their plan (read: everyone) can't see their genius. But there are certainly a lot of nervous people in the industry wondering where this is all leading. They wonder if it's possible they somehow miscalculated what the Dodgers would net from a TV deal and wondering if this is similar to the overly leveraged Frank McCourt that led to the mess that the new owners inherited.
All we know is that the new Dodgers ownership doesn't seem a bit bothered by the perception of uncertainty. With a $235 million investment in 2013, Dodgers general manager Ned Colletti told reporters at Tuesday's Greinke signing, "We're pretty much where we're going to be budgetarily … unless something jumps out at us that's too good to say no to.”
While Dodgers fans might be cheering the team's now $215 million payroll -- having added Korean pitcher Hyun-Jin Ryu and Zack Greinke -- as a sign of immediate investment in and commitment to a winning team, others, including many baseball insiders, are wondering what type of operation these guys are running.
If the Dodgers are spending $215 million, which balloons to $235 million with benefits and a luxury tax, how are they doing this when, before all other costs, the team will likely gross an estimated $250 million in 2013?
It hasn't been easy to figure out because, frankly, the principals at Guggenheim Partners (which owns the team), along with president Stan Kasten and chief marketing officer Lon Rosen, haven't been forthcoming with their strategy. While the Dodgers have every right to be tight-lipped, it certainly hasn't made it easy for the league, the other owners or the fans, who want to be assured that the team isn't loading up debt that would affect the franchise's future.
So far the answer to rationalizing the $2.15 billion purchase price and recent spending is an upcoming television deal. But the silence since Fox's exclusive 45-day negotiating window passed on Nov. 30 has to be concerning. In September, Kasten told me that, thanks to the fruits of the television deal, "We’re confident we’re going to get the return that we all foresaw when we bought the team.” But he also said he expected the deal would be done in December, and with the holidays coming quickly, one has to wonder if that deadline will be hit. Haven't Fox and the Dodgers had a whole season to figure out their numbers? What happened to the 25-year, $6-billion deal that had been reportedly close to being signed? Although it would qualify as the second-largest deal in baseball TV in baseball history (after the Yankees' deal), sources say it didn't work because of how the deal was arranged. Representatives of the Dodgers ownership group and Fox declined to comment.
[+] Enlarge

Mark J. Rebilas/US PRESSWIREZack Greinke is one of the latest high-paid players to sign with the Dodgers.
Rob Manfred, executive vice president of economics and league affairs for Major League Baseball, would only say that "the club's television rights in their first negotiation is between the club and the broadcasting partner, so when it comes time to review the deal, we will obviously do that."
Major League Baseball is well acquainted with such hocus pocus. The league recently ruled that more of the Texas Rangers’ TV take was subject to revenue sharing. Although the Rangers had an equity stake in Fox Sports Southwest, they received additional guaranteed money besides the rights fee. MLB informed the Rangers that the guaranteed money would be added to their rights fee for the purpose of revenue sharing.
Then there's the Dodgers’ ownership transfer, which MLB expects sooner rather than later.
At some point the Dodgers’ owners have to shift some of the team’s corporate ownership, manifested in the investment made by the insurance side of Guggenheim's business, to individual ownership. The goal would be to make sure the team's decisions can't be affected by outside parties. It's not known how much the insurance companies own, because ownership has chosen not to talk about it, but it's believed to be a very sizable portion of the Dodgers.
Assuming the Dodgers would want to make this move soon, how would they have enough money to do that when so much of their revenue stream is going into player payroll in 2013? How attractive could the new network be to bankers to make them confident in lending money to shift the ownership structure and back the team in any equity stake it has in a network? And that's not including the renovations they promised for Dodgers Stadium. (Magic Johnson mentioned that they've committed to $100 million this week.) But how will they do this when they are already pushing the limits of MLB's debt-to-equity ratio rule? Perhaps there is more cash among the ownership group than we are led to believe, considering that none of them is close to topping Forbes' billionaire list.
Maybe the new owners really know what they're doing, and those who haven't been let in on their plan (read: everyone) can't see their genius. But there are certainly a lot of nervous people in the industry wondering where this is all leading. They wonder if it's possible they somehow miscalculated what the Dodgers would net from a TV deal and wondering if this is similar to the overly leveraged Frank McCourt that led to the mess that the new owners inherited.
All we know is that the new Dodgers ownership doesn't seem a bit bothered by the perception of uncertainty. With a $235 million investment in 2013, Dodgers general manager Ned Colletti told reporters at Tuesday's Greinke signing, "We're pretty much where we're going to be budgetarily … unless something jumps out at us that's too good to say no to.”

- darrenrovell darren rovell
Miami Heat now selling “No Headband/Shoe, No Problem” T shirts for $24 http://t.co/9yawE1B7rC (H/T @heatballer236)
10 minutes ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Looking like @StubHub will make about $700,000 on buyers and sellers fees alone for NBA Finals Game 7.
54 minutes ago
- darrenrovell darren rovell

- darrenrovell darren rovell
33.5M people played fantasy sports in the US in the last 12 months, up 1M from last year (Source: Fantasy Sports Trade Assoc)
about an hour ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
RT @ChaddScott: 100% of cost overruns on EverBank Field renovation will be covered by Jags, all potential savings put back into stadium!
about an hour ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Jaguars/Jacksonville/Gator Bowl just announced a new scoreboard going in at EverBank Field that will be largest in the #NFL.
about an hour ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
LeBron will start Game 7 with his headband on, according to @Rachel__Nichols (H/T @rickhodesigns)
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
At least intrigued by Under Armour's new Speedform shoe -- made in a bra factory http://t.co/x2p2O3GM1j
about 2 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Headed to Omaha tomorrow for a few days...any good restaurants @KenzieThirkill and I should know about in the Old Market area?
about 2 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
RT @ChaddScott: I think @SportsBizMiss & I will have another HUGE story to discuss on "#SportsBiz Radio" tonight. 7-9PM ET listen http://t.…
about 2 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
As many as five NBA teams will wear short-sleeve jerseys next year, as appeal at retail is tested http://t.co/hYHi7c2aFy
about 2 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
The @UFlorida is now offering a Masters in Social Media http://t.co/fyhgAyJzG2 (H/T @rpeters001h)
about 4 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
San Antonio Hotel apologizes in advance for possible celebration for Spurs http://t.co/1qPUJ0MiJx (via @TheByler, @SuzanneTobias)
about 5 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
LeBron headband prop from @BovadaLV: Wearing headband at Game 7 tipoff? Yes (1/2), No (3/2)
about 5 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Copy of Kobe Bryant's 2000 Lakers championship ring owned by his father is already up to $50,000 http://t.co/MF5PdiRFxk
about 5 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Game 6 gets the 4th highest overnight rating of the 63 NBA Finals games on ABC (H/T @ESPNResearch)
about 6 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Nike Golf has signed the #1 ranked amateur in the world Chris Williams, repped by Mark Steinberg, to a head-to-toe endorsement deal.
about 6 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Full Length Anchorman II Trailer Released http://t.co/2vmVWW2Dyy
about 6 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
RT @jksports: 14.7 overnight rating for NBA Finals Game 6 is the 4th best rating for any NBA game ever on ABC
about 7 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
RT @1010XL: . @lbigator & @KenzieThirkill have another Gator podcast this week discussing Tebow to Pats & Antonio Morrison http://t.co/4l6H…
about 7 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Adidas will come out with a Messi collection in February, will include shoe and apparel. Only Beckham has gotten this type of treatment.
about 7 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Adidas North America prez Patrik Nilsson on DRose: "We aren't driving Derrick's agenda in any way. We just want to SEE him healthy."
about 7 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Gillette built a pop up barbershop in New York City (via @IMGCollege) http://t.co/UQ5Bn5l4ex
about 7 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Adidas North America prez Patrik Nilsson on DRose: "We aren't driving Derrick's agenda in any way. We just want to him healthy."
about 7 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Anyone looking for 6 courtside seats to Game 7? @whiteglovelife selling them for $35,000 A SEAT on its website.
about 8 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Ohio State has canceled Central Michigan game in '16 due to move to 9-game schedule in Big Ten: http://t.co/5ASatjuTmy.
about 8 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
If I lived in or near Cincinnati I would totally go to that seminar!
about 8 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Cincinnati attorneys presenting seminar on impact on baseball of Pete Rose and the Black Sox Scandal of 1919: http://t.co/JfyeN4ddJ1.
about 8 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Presented without comment: MLB tweets picture of its Diversity Summit today http://t.co/ddUYw4SEzB
about 8 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Video of Heat fans trying to get back in last night after game went into OT http://t.co/POGndDNtgB (via @cmags44)
about 8 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Hundreds of fans who left with the Heat down 5 at the end, we're pounding on doors trying to get back for OT (via @DailyThunder)
about 8 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
The Heat will pull in about $3 million from ticket sales and concessions for Game 7.
about 8 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Sports pays RT @NewsPressSeth Florida Gulf Coast president gets an $18K raise, $80K bonus.
about 8 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
AP: Taco Bell testing a Power Protein menu that offers double the meat in its burritos and bowls.
about 9 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
RT @bvincent91: Some good career advice about using Twitter professionally from @SportsBizMiss: http://t.co/UkuDzXKIen
about 10 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Do not leave dogs in cars - not that hard! MT @cbsatl: GA police dog found dead in handler's car - CBS Atlanta 46 http://t.co/BPabeBChgJ
about 11 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Shameful MT @cannonjw: Heat Fans Left Gm 6 Early, Banged On Doors To Be Let Back In During OT. #sportsbiz #NBAFinals http://t.co/uKMZPOV5Pu
about 11 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
RT @EliLanger: I wish I was kidding: 107 parody Twitter accounts were created tonight for LeBron James' headband.
about 16 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Headlines: HEAT ROGAINE MOMENTUM (@j_euerle), NO SWEAT (@CrwnPrnce_Media), HE-AT GAME (@JustinErie), sEVEN! (@TheRealFakeEvan)
about 17 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
With headband sales representing a fraction of 1% of NBA licensed sales, I doubt the league is “sweating” right now.
about 18 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
THIS RT @TheDeez41 Newest unlockable character in NBA2K14? No Headband LeBron
about 18 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Pat Riley had 3 trademarks for Three-Peat. Just last year, he added his latest, "3-Peat" for jewelry.
about 18 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Rohit Walia has to be worried. He has the trademark to "Three-Heat." The NBA unsuccessfully opposed his registration.
about 18 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Avg face value ticket price this year: Heat $72.50 vs. $58.45 (via @teammktgreport)
about 18 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
POLL RESULTS: 16% of people that voted say that LeBron will never win another title http://t.co/1ugvnfG5mE
about 19 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
POLL: How many rings will LeBron finish his career with? #1 #2 #3 #4 #5 #6 #7
about 19 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Should we add any others, folks? RT ‏@The_Real_DA Only Bono, Nicholson, and Kravitz can wear sunglasses indoors
about 19 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Can't get over the sunglasses "inside the arena" look in Miami http://t.co/s3rbXOcjGn
about 19 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Pretty impressive showing @Spurs viewing party at the AT&T Center tonight http://t.co/rEI32ppE8W
about 20 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Who had Jesse Williams and Julia Dale in their pool as the people trending in Game 6 of the NBA Finals?
about 20 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
In the last 17 years, the arena of the NBA champion has been sponsored by an airline 6 times (35%)
about 20 hours ago
- darrenrovell darren rovell



ESPN SPORTS BUSINESS ON TWITTER
You must be signed in to post a comment