Petrino's tenure lucrative for Arkansas
April, 11, 2012
4/11/12
8:02
AM ET
By
Kristi Dosh | ESPN.com
Say what you will about how it all ended, but this much is certain about Bobby Petrino’s tenure in Arkansas: He meant victories and money during his four years there.
From former coach Houston Nutt’s final season in 2007 to the 2010 season under Petrino, the Razorbacks saw donations to the football program rise a whopping 359 percent, with a more than 80 percent growth from 2009-10 to 2010-11, to $15.4 million. No other SEC school saw such growth in that time period: Auburn’s donations increased by 15 percent, while Florida saw a 9.7 percent increase. Georgia came in lower at 3.9 percent, and LSU saw donations decrease by more than 13 percent.
The figures come from data each university provides to the NCAA, and while it’s important to note that every athletic department handles donations differently -- some schools only take what they need each year from their fund-raising pots -- there’s no arguing Arkansas has seen a huge influx of cash during Petrino’s tenure.
Football revenue overall rose by 54 percent during Petrino’s first three years, to $61.1 million. Auburn, which won a national title during that time period, saw a 30 percent increase. LSU’s revenue growth came in at 13 percent to $69.1 million.
Petrino, who was in the middle of a seven-year contract under which his salary averaged $3.53 million, put teams on the field that had fan-friendly high-powered offenses.
“Under Petrino, the team averaged 94 percent capacity for home games. It was only 91 percent under [Houston] Nutt,” said Scott Prather, one of the founders of Coaches by the Numbers, a website dedicated to gathering statistical data on football coaches. “If you figure each ticket at an average of $50 per ticket, that’s nearly $600,000 per year.”
Petrino’s last two teams won 81 percent of their games, the best two-year record for any Razorback coach since 1988-89 under Ken Hatfield. In his Tuesday press conference announcing Petrino’s firing, Arkansas athletic director Jeff Long acknowledged he has a tough road ahead as he searches for a new football coach.
“It's a difficult time of year to be searching for a head football coach, no question,” said Long.
Replacing a successful coach is also potentially difficult timing for the athletic department, which broke ground on a new football complex last fall as part of a comprehensive athletic facilities master plan for many sports. The master plan, which aims to be funded solely by private donations, is estimated to cost up to $327 million at full completion.
Heather Collart, a former athletics administrator who now works for the Detroit Pistons, said the loss of an administrator or coach can have a definite impact on donations and capital campaigns.
“While talent reigns supreme within athletics, the personality of leadership has a stronger tie than most people realize to donors, alumni and especially former student-athletes,” said Collart.
The message from the university will be key in the next weeks several weeks, she said.
“Boosters will always question difficult decisions, especially when it results in the loss of a figurehead who had an enduring personality or winning record -- however if you can point to a long-standing process that holds a mission statement as gospel, boosters will come to accept the decision much more quickly and in most cases will remain loyal to a program.”
From former coach Houston Nutt’s final season in 2007 to the 2010 season under Petrino, the Razorbacks saw donations to the football program rise a whopping 359 percent, with a more than 80 percent growth from 2009-10 to 2010-11, to $15.4 million. No other SEC school saw such growth in that time period: Auburn’s donations increased by 15 percent, while Florida saw a 9.7 percent increase. Georgia came in lower at 3.9 percent, and LSU saw donations decrease by more than 13 percent.
The figures come from data each university provides to the NCAA, and while it’s important to note that every athletic department handles donations differently -- some schools only take what they need each year from their fund-raising pots -- there’s no arguing Arkansas has seen a huge influx of cash during Petrino’s tenure.
Football revenue overall rose by 54 percent during Petrino’s first three years, to $61.1 million. Auburn, which won a national title during that time period, saw a 30 percent increase. LSU’s revenue growth came in at 13 percent to $69.1 million.
Petrino, who was in the middle of a seven-year contract under which his salary averaged $3.53 million, put teams on the field that had fan-friendly high-powered offenses.
“Under Petrino, the team averaged 94 percent capacity for home games. It was only 91 percent under [Houston] Nutt,” said Scott Prather, one of the founders of Coaches by the Numbers, a website dedicated to gathering statistical data on football coaches. “If you figure each ticket at an average of $50 per ticket, that’s nearly $600,000 per year.”
Petrino’s last two teams won 81 percent of their games, the best two-year record for any Razorback coach since 1988-89 under Ken Hatfield. In his Tuesday press conference announcing Petrino’s firing, Arkansas athletic director Jeff Long acknowledged he has a tough road ahead as he searches for a new football coach.
“It's a difficult time of year to be searching for a head football coach, no question,” said Long.
Replacing a successful coach is also potentially difficult timing for the athletic department, which broke ground on a new football complex last fall as part of a comprehensive athletic facilities master plan for many sports. The master plan, which aims to be funded solely by private donations, is estimated to cost up to $327 million at full completion.
Heather Collart, a former athletics administrator who now works for the Detroit Pistons, said the loss of an administrator or coach can have a definite impact on donations and capital campaigns.
“While talent reigns supreme within athletics, the personality of leadership has a stronger tie than most people realize to donors, alumni and especially former student-athletes,” said Collart.
The message from the university will be key in the next weeks several weeks, she said.
“Boosters will always question difficult decisions, especially when it results in the loss of a figurehead who had an enduring personality or winning record -- however if you can point to a long-standing process that holds a mission statement as gospel, boosters will come to accept the decision much more quickly and in most cases will remain loyal to a program.”

- darrenrovell darren rovell
Adidas North America prez Patrik Nilsson on DRose: "We aren't driving Derrick's agenda in any way. We just want to SEE him healthy."
about a minute ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Gillette built a pop up barbershop in New York City (via @IMGCollege) http://t.co/UQ5Bn5l4ex
4 minutes ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Adidas North America prez Patrik Nilsson on DRose: "We aren't driving Derrick's agenda in any way. We just want to him healthy."
6 minutes ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Anyone looking for 6 courtside seats to Game 7? @whiteglovelife selling them for $35,000 A SEAT on its website.
44 minutes ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Ohio State has canceled Central Michigan game in '16 due to move to 9-game schedule in Big Ten: http://t.co/5ASatjuTmy.
51 minutes ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
If I lived in or near Cincinnati I would totally go to that seminar!
about an hour ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Cincinnati attorneys presenting seminar on impact on baseball of Pete Rose and the Black Sox Scandal of 1919: http://t.co/JfyeN4ddJ1.
about an hour ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Presented without comment: MLB tweets picture of its Diversity Summit today http://t.co/ddUYw4SEzB
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Video of Heat fans trying to get back in last night after game went into OT http://t.co/POGndDNtgB (via @cmags44)
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Hundreds of fans who left with the Heat down 5 at the end, we're pounding on doors trying to get back for OT (via @DailyThunder)
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
The Heat will pull in about $3 million from ticket sales and concessions for Game 7.
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Sports pays RT @NewsPressSeth Florida Gulf Coast president gets an $18K raise, $80K bonus.
about an hour ago
- darrenrovell darren rovell

- darrenrovell darren rovell
AP: Taco Bell testing a Power Protein menu that offers double the meat in its burritos and bowls.
about an hour ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
RT @bvincent91: Some good career advice about using Twitter professionally from @SportsBizMiss: http://t.co/UkuDzXKIen
about 3 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Do not leave dogs in cars - not that hard! MT @cbsatl: GA police dog found dead in handler's car - CBS Atlanta 46 http://t.co/BPabeBChgJ
about 3 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Shameful MT @cannonjw: Heat Fans Left Gm 6 Early, Banged On Doors To Be Let Back In During OT. #sportsbiz #NBAFinals http://t.co/uKMZPOV5Pu
about 3 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
RT @EliLanger: I wish I was kidding: 107 parody Twitter accounts were created tonight for LeBron James' headband.
about 8 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Headlines: HEAT ROGAINE MOMENTUM (@j_euerle), NO SWEAT (@CrwnPrnce_Media), HE-AT GAME (@JustinErie), sEVEN! (@TheRealFakeEvan)
about 10 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
With headband sales representing a fraction of 1% of NBA licensed sales, I doubt the league is “sweating” right now.
about 10 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
THIS RT @TheDeez41 Newest unlockable character in NBA2K14? No Headband LeBron
about 10 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Pat Riley had 3 trademarks for Three-Peat. Just last year, he added his latest, "3-Peat" for jewelry.
about 11 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Rohit Walia has to be worried. He has the trademark to "Three-Heat." The NBA unsuccessfully opposed his registration.
about 11 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Avg face value ticket price this year: Heat $72.50 vs. $58.45 (via @teammktgreport)
about 11 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
POLL RESULTS: 16% of people that voted say that LeBron will never win another title http://t.co/1ugvnfG5mE
about 11 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
POLL: How many rings will LeBron finish his career with? #1 #2 #3 #4 #5 #6 #7
about 11 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Should we add any others, folks? RT ‏@The_Real_DA Only Bono, Nicholson, and Kravitz can wear sunglasses indoors
about 12 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Can't get over the sunglasses "inside the arena" look in Miami http://t.co/s3rbXOcjGn
about 12 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Pretty impressive showing @Spurs viewing party at the AT&T Center tonight http://t.co/rEI32ppE8W
about 12 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Who had Jesse Williams and Julia Dale in their pool as the people trending in Game 6 of the NBA Finals?
about 13 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
In the last 17 years, the arena of the NBA champion has been sponsored by an airline 6 times (35%)
about 13 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
During the regular season, some fans PAY NBA teams to sing the National Anthem. Usually can do it by buying at least 200 tickets.
about 13 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Retailers eat it. It's the risk they take RT ‏@sddebruler who covers the cost for the losing teams gear?
about 13 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Unless you are Jim Cornelison you don't get paid RT ‏@benjaminwest11 Do you know how much the Heat pay the girl that sings the anthem?
about 13 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Need to see players names on rings RT ‏@SeanAhernia what would be your estimated appraisal of my hand? http://t.co/pIYNxvexyQ
about 13 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Danny Green opened the Finals as high as 80/1 to win MVP, he's now at 2/1 if anyone still wants in (H/T @RJinVegas)
about 13 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
The kid who looks like Birdman is now handing out his business cards at the Finals http://t.co/FhuFJG5GJS (H/T @thefinktank)
about 14 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Many followers suggesting that if the Heat lose, the Heat Championship gear should be shipped to Cleveland.
about 14 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Record amount of “wrong champ” merchandise shipped overseas? 2008 when 100,000 “19-0 Perfect Season” Patriots items left US soil.
about 14 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
It has not been determined where the championship gear from the losing NBA team will go. 49ers gear went to Africa, C. America and E Europe
about 14 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Storage room @Academy in San Antonio: Boxes of Spurs championship gear that can be opened w/win http://t.co/3LbP9fWqkq
about 14 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
Thank you! @worksprogress did an excellent job! RT @JamilBata: @SportsBizMiss Love the new website. Cannot wait for the new book.
about 16 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Yesterday I told you about Notre Dame's new fragrance...turns out Texas A&M partnering with @MasikCollegiate to have one as well.
about 16 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
Bubba Watson preparing to throw out the first pitch at Yankee Stadium tonight, representing @TravelersChamp http://t.co/p4QT1zZDAf
about 16 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Angels giving away these awesome Mike “Trout” hats tonight http://t.co/Wfn7apUC51 (via @BroKnowYourFlow)
about 16 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
RT @MSmith_Williams: Already busy executing advice I got from my call with @SportsBizMiss .If you want to work in sports and don't follow h…
about 16 hours ago
- SportsBizMiss Kristi Dosh

- SportsBizMiss Kristi Dosh
I must have some! RT @bradfordlit: Watermelon flavored Oreos? That sounds repulsive! http://t.co/YFIc5YXUp8
about 16 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
The Miami Heat think its fans know that it takes 16 games to win the Finals? The shirt tonight http://t.co/jc9WLBucmN
about 16 hours ago
- darrenrovell darren rovell

- darrenrovell darren rovell
Weight Control and Nutrition Powders were the fastest growing beverage category in convenience stores between 2008-2012 (via @iriworldwide)
about 16 hours ago
- darrenrovell darren rovell

- SportsBizMiss Kristi Dosh
RT @TAMUCompliance: The cliche violation of a fan shaking a student-athlete's hand and leaving them cash? It happens. Ineligible ≠ classy h…
about 17 hours ago
- SportsBizMiss Kristi Dosh

- darrenrovell darren rovell
Darrelle Revis can claim a tax deduction on the $50K he paid Mark Barron for #24. Business expense, per @sportstaxman.
about 17 hours ago
- darrenrovell darren rovell



ESPN SPORTS BUSINESS ON TWITTER
You must be signed in to post a comment