Tuesday, September 4, 2012
Pizza Hut uses Aaron Rodgers in new ads
By Darren Rovell
Green Bay Packers quarterback Aaron Rodgers hasn't done a whole lot of commercials, but he has certainly gotten a lot of attention for his "Discount Double Check" State Farm Insurance ads.
Today, Pizza Hut unveils Rodgers as its new spokesman, a move the pizza brand hopes will steal some thunder away from rival Papa John's, which has the official NFL sponsorship.
In two spots that will air in the season openers this Sunday, Rodgers sits on a couch with two buddies and promotes the $19.99 Big Dinner Box (2 medium pizzas, breadsticks and a choice of pasta, stuffed pizza rollers or wings).
Aside from State Farm, Rodgers, who was named the most marketable player in the league in a SportsBusiness Daily survey in January, has a national endorsement with Nike and local endorsement deals with Associated Bank, Ford and Gruber Law Offices.
About one in every six pizzas sold in the U.S. are sold by Pizza Hut. On a typical NFL Sunday, the company says it sells about a million pies.
Pizza Hut says it sells the most pizzas in Texas. Its top five best-selling NFL cities are San Francisco, Dallas, New York, Houston and San Diego. Despite having the smallest population of any NFL city, Green Bay is seventh on that list.
Pepperoni is the most popular topping, followed by sausage. Mushroom is the top veggie topping.
Pizza Hut says Rodgers is a front runner -- his favorite Pizza is pepperoni topped with mushroom.