Wednesday, November 14, 2012
Tim Tebow new ambassador for TiVo
By Darren Rovell
Despite lack of playing time and criticism over his quarterbacking skills, New York Jets backup Tim Tebow is apparently still marketable.
On Wednesday, the same day New Yorkers woke up to a story of anonymous quotes bashing Tebow in the New York Daily News with a cover proclaiming "He's Terrible," the polarizing athlete was announced as the new spokesman for TiVo.
TiVo announced that Tebow will be a brand ambassador for the digital video recording company, with plans to launch a national advertising campaign that will include social media. Tebow recently went over 2 million followers on Twitter.
As part of the deal, the company will donate up to $25,000 to the Tim Tebow Foundation for each new "like" its TiVo Facebook page gets. The company also says it will offer the "Tim Tebow Zone," which will include a listing of his favorite shows.
The company wasted no time with Tebow, posting a YouTube video on the company's website Wednesday morning. In it, Tebow says that TiVo "is a player that can do more than one thing, which I respect."
TiVo joins Nike, FRS, Jockey and Soul Headphones in selecting Tebow as a representative.
Tebow's job will be to try to increase the consumer base that uses the recording device.
It's no secret that some of TiVo's biggest revenue over its 13-year history has come by protecting its patents, which has resulted in more than $1 billion in legal awards and settlements. The company is currently suing Google's Motorola Mobility division for infringement that TiVo says will likely run into the billions.