Thursday, July 19, 2012
Under Armour selling 'Dark Knight' jerseys
By Paul Lukas
Under Armour is marketing a whole line of Gotham Rogues products from "The Dark Knight Rises."
Everyone knows the cliché about art imitating life. But what about life imitating art?
That's the situation with the new Batman movie, "The Dark Knight Rises," which opens on Friday. As you may have heard, there's a prominent plot point involving a football team, the Gotham Rogues. In the movie, the Rogues are outfitted by Under Armour, with the company's UA logo prominently visible on the jerseys. And back here in the real world, Under Armour is now selling a line of Gotham City Rogues gear, including caps, jerseys, hoodies and jackets.
But those enterprises look like small potatoes compared to Under Armour's Gotham Rogues product line, which includes a $300 varsity jacket. The fictitious team even has its own website!
Fact is, the jerseys don't look so bad. The most interesting thing is that they've used a black/gold color scheme -- the unmistakable marker of a Pittsburgh team. By coincidence (or maybe not), the football scenes from "The Dark Knight Rises" were filmed at Heinz Field in Pittsburgh. So, is the Rogues' color scheme a way of thanking the Steel City for allowing the movie to be filmed there, or is director Chris Nolan trying to tell us that Gotham City is actually Pittsburgh?
In any case, one big question remains: How long before the Under Armour logo appears on Batman's costume?