Monday, July 30, 2012
Playbook can fill empty seats at Olympics
By DJ Gallo
Empty seats have been painfully noticeable at the Olympics, but the right ideas can easily fill them.
The London Olympics have an empty-seat problem. General admission tickets are selling well, but the corporate and sponsor seats -- the expensive ones that are in sight on television -- have been mostly empty. Organizers need to make some changes to get these people into the venues.
Promotional items: Nothing puts people in the seats like giveaways. Who wouldn't want a replica canoeing jersey or a bobblehead of Alin George Moldoveanu, 10-meter air rifle gold medalist? You have to give people something to get something, London.
Royal it up a bit: The Royal Wedding and the Queen's Jubilee were packed. The British simply like watching royals more than sports. Granted, the Queen or the beloved newlyweds can't make it to every event. But at least have a duke or some random cousin in attendance. It's not as if the royals have better things to do or jobs to go to.
Get weird: Have Danny Boyle put on a halftime show at every competition. No doubt there's some stuff left in his brain that he didn't put out there for the opening ceremonies. Tap-dancing Harry Potter puppets? Hologram John Lennon? More Mr. Bean? Let's see it.
Fight the rain: Britain's weather doesn’t exactly help attendance. Put a dome over the entire country. This should have been done centuries ago anyway.
Give out masks and gloves: Corporate sponsors customarily sit in luxury boxes, not in seats down with the commoners. You need to assure them that they will not be in danger of touching or breathing the same air as the rabble who make less than seven figures. The Olympics are all about coming together, but these people paid money to be exempt from that.