Kid Rock amps ESPN's NASCAR coverage

September, 13, 2012
9/13/12
10:00
AM ET
Kid Rock will lend both his presence and his music to ESPN’s telecasts of the 10 races in the Chase for the NASCAR Sprint Cup, which begins with this Sunday’s event at Chicagoland Speedway. ESPN’s coverage from Chicagoland begins at 1 p.m. ET with "NASCAR Countdown."

[+] EnlargeKid Rock
Getty ImagesNASCAR fan Kid Rock will narrate and appear in the opening teases of the ESPN telecasts.
Kid Rock, who has been a fan of NASCAR for more than a decade, will appear in the opening teases of the telecasts of the 10 races, with each tease tailored to the racetrack hosting that week’s event. Kid Rock’s music will be featured throughout the campaign, including sneak peeks at his yet-to-be-titled new album and hits from his catalogue.

“Kid Rock brings rock stardom to a sport that has its own rock stars,” said Rich Feinberg, ESPN vice president of motorsports production. “His music appeals to a cross-section of America and is a perfect fit for our NASCAR coverage.”

Kid Rock’s past music has touched a wide variety of styles, including hard rock, rap and country, and he has sold more than 25 million albums worldwide. A five-time Grammy Award nominee, his past awards include the 1999 Billboard Music Awards “Best New Artist” and the 2001 and 2003 American Music Awards “Favorite Male Pop/Rock Artist.”

Kid Rock’s connection with NASCAR dates to 2002, when the Michigan native narrated the documentary “Tony Stewart: Smoke.” He has been grand marshal for two NASCAR Sprint Cup races at Michigan International Speedway and performed at last year’s NASCAR Sprint Cup awards ceremony in Las Vegas, where his friend Stewart was honored as champion. He has attended many other NASCAR events as a fan.

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