ESPN Music: Soul
October, 18, 2012
By Jared Zwerling | ESPN.com
Nathaniel S. Butler /NBAE/Getty ImagesKing James is currently the NBA's only official endorser of Beats By Dre headphones.In the past few years, NBA broadcasts have extended the airtime of players walking into arenas and hanging out in locker rooms before games -- even using freeze-frames so the commentators can analyze what they're doing and wearing.
Any why not? The pros are playing more and more of a colorful gadgetry game, from designer shades to high-end watches to man purses, which LeBron James and Dwyane Wade blew up during last season's Finals.
So what's next? Some players around the league believe the trend of sleek and colorful rapper-inspired headphones will continue to grow. Expensive handheld devices now have expensive headphones to match, because that's how rappers do it -- big.
And that's who many ballers want to be -- rappers. A relationship that first developed in the inner cities and expanded through different cultural trends is now being forged through the headphone game.
Here are four of the latest headphones (and one accessory) you'll see in those pregame images this season.