NASCAR avatars hit Xbox LIVE

June, 20, 2012
6/20/12
9:30
AM ET
By Jon Robinson | ESPN.com
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NASCAR avatarsCourtesy of Eutechnyx There's a new way to represent your favorite NASCAR driver on Xbox LIVE.
You might not be able to walk around your house dressed like Dale Earnhardt Jr. (OK, maybe you can, but it would be a little hot to watch TV in a firesuit), but thanks to NASCAR video game developer Eutechnyx, at least your avatars will be able to strut through the Xbox LIVE world like your favorite racer.

Available exclusively on Xbox 360, the collection includes the driver firesuits, helmets, and cars of everyone from Kasey Kahne and Jimmy Johnson to Carl Edwards and Tony Stewart.

Said Blake Davidson, VP, Brand Licensing, NASCAR Merchandise: “Driver apparel continues to be our strongest line of licensed merchandise both at the track and around the world. To take this into Xbox LIVE is a natural extension to our program and we’re delighted to be able to deliver this via our video game partner, Eutechnyx.”

Gear starts at just 160 Microsoft points for helmets, with cars costing 320, and 400 for the full uniform.

Jon Robinson

Playbook
Ever since he first handed the ball to Bo Jackson in "Tecmo Bowl," Jon Robinson has been mesmerized by the world of sports video games. He's been covering the gaming beat professionally for over 15 years, starting his career writing as "Johnny Ballgame" for GamePro magazine before becoming the founding editor of IGN Sports. Robinson co-wrote the book "The Madden Phenomenon," and his two latest works, "Rumble Road" and "WWE My Favorite Match," were released by Simon & Schuster in July 2010 and July 2012.
Tags:

Video games, Xbox 360, NASCAR, Microsoft, Xbox LIVE, NASCAR avatars

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