The field of high-powered, performance cars will be led by an all-electric pace car at the Sprint Cup Series race at Richmond on April 28.
When the Ford Focus Electric takes its lap around the track it'll be the first time in NASCAR history a race will use an fully electric pace car.
"Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies," Mark Fields, president of Ford's Americas division, said Monday, according to the Associated Press.
"Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver and show people our commitment to provide Ford customers the power of choice for leading fuel economy in the vehicle that best meets their needs."
Ford was the first to use a hybrid vehicle as a pace car at Homestead in 2008. In January, Ford announced its Fusion as a car to be used in competition in 2013.
Information from the Associated Press was used in this report.