UCF football paints Twitter handle on field

September, 28, 2012
9/28/12
10:50
AM ET
UCF Twitter fieldCourtesy of @UCF_Football The UCF football Twitter handle is stenciled on the visitor's side at Bright House Networks Stadium.
The University of Central Florida Knights (2-1) are looking to make big news on the football field with their play, but that’s not all they're doing on their home turf.

College football has seen some crafty on-field creations — most notably Boise State’s blue turf at Bronco Stadium. But nothing proves the growth of social media in the sports world than a Twitter handle painted on the field of an FBS team.

“Our facilities crew loves this stuff," says Brian Ormiston, UCF’s associate director of athletic communications. "The UCF Twitter handle idea came about as a team effort between our external operations staff at UCF along with the facilities office.”

Last year, the Philadelphia Wings, a pro lacrosse team, used actual Twitter handles on jerseys (an idea soccer clubs have embraced previously), while the NBA created Twitter T-shirts.

The Knights will be welcoming Missouri (2-2) to Orlando Saturday; as of now, @UCF_Football has close to 5,000 followers. Between the $900 spent on the on-field stencil and the nation’s second-largest enrollment (59,300 students), hopefully they’ll be catching up to Justin Bieber in no time.
Katie Linendoll is an Emmy Award-winning technology expert contributing to ESPN, ESPN.com and ESPN The Magazine. She contributes tech segments to CNN and hosts a tech show on Spike TV. She has a degree in Information Technology New Media from Rochester Institute of Technology and is a diehard Buffalo Bills fan.

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