Michael Crabtree to help Boys & Girls Club

Ubisoft today announced a partnership with San Francisco 49ers wide receiver Michael Crabtree and released a video offering a behind-the-scenes look at the creation of Crabtree’s new signature dance move, inspired by the new video game, "The Hip Hop Dance Experience."

"Back in the day, I remember watching guys like Deion Sanders and Terrell Owens score touchdowns and being just as excited to watch their celebration dances as I was to see them score,” Crabtree said in a statement. “I’m hyped to finally have my own signature move that blends my southern Texas roots with some of that San Francisco Bay Area flavor."

Each time Crabtree performs his touchdown dance on the field, Ubisoft and "The Hip Hop Dance Experience" will make a donation to the Boys & Girls Club.