Ravens-Patriots living on in social media


The AFC Championship Game ended Sunday with Baltimore's 28-13 victory over New England. But the action has continued across social and digital media -- including billboards.

Last week, Clear Channel Outdoor in Boston posted a digital billboard counting down to "Ray's Retirement Party" that coincided with Sunday's kickoff.

Lewis said the billboard hurt his feelings after Sunday's victory, and the company acknowledged the Ravens' win with this update:

The response from the Clear Channel Outdoor Washington/Baltimore office to Baltimore's victory was swift and went up immediately after Sunday's game on a digital billboard outside the Ravens' stadium in Baltimore and elsewhere across the city with the words: “Ray’s Retirement Party Moved to Feb. 3 (New England Not Invited).” The branch also posted an image of the message on its Facebook page with the caption: "Well done boys."

Brian Decker, digital media manager of Clear Channel Outdoor's Washington/Baltimore office, said his company had posted "Bring it on New England" on its 19 digital billboards in Baltimore immediately after the Patriots beat the Texans on Jan. 13.

Decker's group posted a "The Clock Is Tickin' New England!" message on its billboards the next day and promoted the billboards on their Facebook page.

"We had no idea that Boston was going to run a 'Ray's retirement' countdown clock. They did something brilliant. We racked our brains and tried to figure out a response. It had to be creative, clever and classy -- but none of our ideas fit all three of those requirements. We didn't have a retort back," Decker said. So his team just waited for after the game. "We had our 'Ray's retirement party postponed' billboard up right after the fourth quarter Sunday. We haven't heard from our San Francisco office yet."

Thanks to Twitter, players don't need a billboard to express their feelings. Baltimore safety Bernard Pollard had knocked the ball from running back Stevan Ridley in the fourth quarter Sunday with a helmet-to-helmet hit, forcing Ridley out of the game with a head injury. He kept knocking away on Twitter:

Pollard has a long history with the Patriots. He ended Tom Brady's 2008 season with a hit to his knee in Kansas City. Wes Welker's knee buckled and he tore his ACL in January of 2010 while trying to elude a tackle from Pollard, who was with the Texans. In last year's AFC title game, Pollard dragged down Rob Gronkowski with an ankle tackle, causing an injury that limited Gronkowski's play in the Super Bowl. Earlier in Sunday's game, Pollard took a 15-yard penalty after a helmet-to-helmet hit on Welker.

Baltimore's Terrell Suggs also kept up his assault on New England via Twitter Monday:

Probably not.

For some players, real life has played out better than Hollywood could have ever imagined:

Meanwhile, Ray Rice gets a birthday wish Tuesday. Wonder what it could be:

Bill Speros is an ESPN.COM contributor. He can be reached on Twitter @billsperos or via email at bsperos1@gmail.com.