Social media is big business at Super Bowl

January, 29, 2013
1/29/13
3:00
PM ET
There are countless places on the Internet where fans can contrast and compare all the important stats between the 49ers and the Ravens. And now the social media monitoring service HootSuite has created and launched a real-time Super Bowl Social Media Command Center.

Fans can visit the site and check to see which team is leading when it comes to Facebook mentions, likes, Twitter volume of the teams, quarterbacks and coaches and overall fan sentiment. It will be updated continually and available through Sunday’s game.

HootSuite, working in partnership with FSC Interactive, will be used as the official social media management system for the New Orleans Super Bowl Host Committee and all of its social networks, including its Twitter feed (@nolasuperbowl).

There's more at stake here than just social media supremacy. Before the AFC and NFC Championship Games, HootSuite was able to correctly predict the winners by analyzing fan sentiment based on Twitter conversations about the four teams participating.

As HootSuite noted on its blog: "Maybe social media represents the new era of the 'home team advantage' where the best, most dedicated fans give their team an extra boost when it really matters? We don’t really know why it works, but it has so far."

As one might have expected, interest in both teams spiked Tuesday as Super Bowl media day took place at the Superdome, beginning with the 49ers' appearance in the morning. During the 49ers' time on the field, fan sentiment toward the team was about 68 percent positive, according to the command center. Wonder how much of that negative 32 percent was due to Randy Moss?



The Ravens followed in the afternoon. When media day ended, according to the command center, more than 515,000 people were talking about the Ravens on Facebook, while 824,000 were discussing the 49ers.

Twitter sentiment toward the Ravens was about 42 percent negative Tuesday. According to Mashable.com and data compiled by Fizziology, a social media analysis company, nearly 10 percent of the Twitter comments about linebacker Ray Lewis during the week of Jan. 21-27 referenced his alleged role in a double murder that occurred in Atlanta the night of Super Bowl XXXIV.

Fizziology said Lewis was mentioned more than 63,000 times on Twitter in that span. Eighteen percent of those mentions were negative and approximately half of those negative comments referenced Lewis' alleged role in the killings. Mashable.com also reported that overall negative sentiment concerning Lewis expressed from those in the San Francisco area is slightly higher than the national average but contains fewer murder references. According to Fizziology's data, just 37 percent of negative comments from the Bay Area referenced the incident, compared to 48 percent for the nation as a whole.

Both teams had plenty of fan support on Twitter as #MediaDay was a trending topic throughout the day.




To no one's surprise, Lewis attracted a huge swarm of media at his station:



He discussed some serious issues, and some not-so-serious issues:



Wide receiver Torrey Smith (@TorreySmithWR) and safety Ed Reed stopped to make some memories before meeting the press:

Big Bro Reed


From torreysmithwr via Instagram.



Sometimes you just had to be there:




Ray Rice and Bryant McKinnie (@BryantMcKinnie) struck a Hollywood pose:



From bryantmckinnie via Instagram.




Everybody's a comedian:



Somehow, it’s still called “media day”:

Bill Speros is an ESPN.com contributor. He can be reached on Twitter @billsperos or via e-mail at bsperos1@gmail.com.

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