Trending: Super ads, Ferrell, 'Husbands'

February, 5, 2013
2/05/13
11:00
AM ET
With more than 24.1 million tweets sent during the Super Bowl, finding the meaning and aggregating trends from those millions of messages has become a science and big business.

Because of the real-time reaction inherent in social media, celebrities and companies were able to quickly judge the reaction to and impact of those Super Bowl XLVII ads that cost upward of $3.8 million for a 30-second spot. DataSift examined the Twitter-sphere to get a sense of the commercial winners and losers during the game and identified which brands were the most popular, based on volume of conversation weighted by sentiment.

As DataSift’s Field Marketing director Rebecca Stone explained in her blog: “Think of it like high school: sure everyone might be whispering about you behind your back, but if they aren’t saying nice things, you probably aren’t getting nominated for Prom Queen or King.”

Budweiser’s “Brotherhood” and Chrysler’s “Whole Again” and “God Made a Farmer” commercials were the top three ads, according to the DataSift metric. The company also produced this infographic, which offers a visual explanation of the ads that worked and those that didn’t.

Elsewhere:

• In case you missed it -- and you probably did -- here's a look at the Will Ferrell "making out" Old Milwaukee ad that aired during the Super Bowl.


Ferrell's ad, which has 1.5 million YouTube views here, aired in just three markets: Ardmore, Okla.; Sherman, Texas; and Glendive, Mont. Ferrell has done several ads for Old Milwaukee and has said he gets paid nothing for the spots.

• Things get a little punchy on this week’s episode of the “Real Husbands of Hollywood,” which premieres tonight at 10 p.m. ET on BET.



This week’s episode, titled “Karma’s a Mitch,” features “Sugar” Shane Mosley and Laila Ali. Mosley, 41, recently unretired. The former champion will fight welterweight champ Paulie Malignaggi on April 27 at the Barclays Center in Brooklyn, N.Y. In the show, Kevin (Hart) ends up having to fight Mosley for real in a charity bout after trying hit on Mosley’s girlfriend.



In order to get ready for his fight with Mosley, Hart looks to get some training tips from Ali.

Bill Speros is an ESPN.COM contributor. He can be reached on Twitter @billsperos or via e-mail at bsperos1@gmail.com.

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