PGA Tour golfer Rickie Fowler has spent the past two days in New York City filming two commercials for Crowne Plaza Hotels & Resorts.
As a 24-year-old millionaire from Murrieta, Calif., you'd think he'd want to hurry through the various scenes to hit the town.
But that's not Fowler's style. He's laid back. He's focused on work. He is all about moderation.
"I'm just going to hang with a few friends. Seriously, I have no big plans," said Fowler, who went to college at Oklahoma State and now lives in Jupiter, Fla. "I just don't come to New York City much. It's not that big of a deal to me. I'm just about stepping away from golf, relaxing and freeing up the mind."
Fowler gave up his first love -- motocross racing -- to play golf at the age of 14. He won the Ben Hogan Award as NCAA Player of the Year at Oklahoma State and was PGA Tour Rookie of the Year in 2010.
Last year, Fowler made 20 of 23 cuts with one victory and five top-10s -- all while dealing with nagging back pain. And this season, he has made five of six cuts with two top-10s already.
"As with each tournament, I'm learning from my mistakes and moving on," Fowler said. "I'm rested and ready for this season."
Playbook was with Fowler for the filming of the two spots for Crowne Plaza in Times Square; the commercials will begin airing in April.
How do you think your season is going?
"I've been feeling pretty good. I missed that one cut in Phoenix but I wasn't playing very badly. I decided this year to play fewer West Coast tournaments to start the season and that has helped. Last year, I did seven in a row. That was too much. I'm more rested."
You said you don't get a lot of time off. When you do, what do you do?
"We might have a week here or there. If it's a long break, we'll go somewhere. Last year, we went to the Bahamas for five days. That was my first vacation without golf clubs since I was 10. I hadn't done a family vacation in awhile. It was nice and relaxing. It was a way to kick back and just free my head."
Your Golf Boys "2.Oh" video with Ben Crane, Bubba Watson and Hunter Mahan has more than 3 million views on YouTube. What was that experience like filming the video?
"It was so much fun being able to get together with the guys. It was two pretty hectic days of shooting. This was more extensive than the last time. And this one was a little more over the top. We didn't want the sequel to be worse than the first, so we put more time and effort into it."
Out of that group, who was the class clown?
"You don't realize that we hate each other, right? Just kidding. We're all good friends. I would say Bubba was the most reserved of the group. The other three of us had to put on the diapers before he would. Did that part make the video?"
Are you different on the course than off?
"I try not to change a lot from my everyday life. Some people say to not bring your job home with you. But I grew up loving golf and always did. So it's hard not to be the same person."
Your flamboyant clothing partnership with Puma always gets you noticed. Will you ever create your own line?
For me, being previously in action sports, it was a kind of way to show off my personality and character. Sometimes golf clothes can be a little plain. With riding gear in BMX or motocross, nothing was ever plain. I'm having fun spicing it up. I'm not sure about creating my own line. That's a little big for me. Maybe if I do something down the road with Puma, that might be fun and cool."
This is your second year of working with Crowne Plaza. You're shooting two commercials in two days. What's it been like?
"We're causing a bit of good distraction because we're filming in the natural setting of the hotel while people are walking around. You don't understand how much work it is! Just kidding. It's been a lot of fun. When I got into golf, I always thought one day I could be in a commercial. And here I am."
One commercial talks about sleeping and one is about hotel service. I bet you wish you that kind of service at your house.
"Yeah, that would be nice. Every once in a while, you need your space, but it's always nice when people take care of you."
So you're back on the course next week for Bay Hill in Orlando, Fla. What are your goals for the rest of the season?
"I want to keep working on my health of my back. I'm working on changing my workout to help with that. It's been feeling good. I want to win multiple times and prep for the majors and then just be in contention."