The Boston Marathon bombings and their aftermath continue to leave a lasting impression across social media. As of Monday, a week after the bombings, there were more than 760,000 tweets that included the hashtag #bostonstrong, according to data from Boston-based Crimson Hexagon.
How do we spell team? We spell it like this: BPD, FBI, ATF, MSP, MBTA, WPD, ICE, NEMLEC, EMS, BFD, MIT, SWAT and YOU. We r #BostonStrong
— Boston Police Dept. (@Boston_Police) April 22, 2013
That phase -- or variations featuring the “B” logos of the Boston Bruins and Red Sox -- has spread to T-shirts and hats for sale throughout the Boston area and online. Many of the shirts are being sold as fundraisers for the victims. The first shipment of official “B Strong” hats made by ’47 Brand offered for sale by the Red Sox -- featuring the team’s logo -- sold out at the Red Sox’ official souvenir shop across from Fenway Park before the end of Sunday’s day-night doubleheader loss to the Royals.
The $20 hats are for sale via the Yawkey Way Store website and 100 percent of the purchase price will be donated to One Fund Boston.
The love isn’t limited to Boston.
Watertown (Mass.) police chief Ed Deveau told WEEI radio Monday that his department was swamped with requests for official Watertown Police Department merchandise. They scraped together enough hats for the Boston Bruins to wear before Saturday’s game against Pittsburgh.
“We don’t have Watertown Police hats -- no one ever wanted one before. We had to get them made up before the game,” Deveau said. “Coach [Bill] Belichick has asked for a Watertown Police hat to wear during the draft. We’re blown away by the support in our community.”
Six members of the Watertown Police Department were also honored by the Red Sox before Monday’s win over Oakland.
Even more prevalent than #bostonstrong on social media was the hastag #prayforboston -- which has been tweeted or retweeted more than 5.6 million times.
My prayers go out to everybody affected by yesterday. Boston, let's come back stronger #prayforboston
— Paul Pierce (@paulpierce34) April 16, 2013
David Ortiz’s infamous “our (expletive) city” speech on Saturday continued to buzz -- with more than 12,000 mentions alone in the 24 hours leading up to Monday.
• NASCAR has several outlets on social media to spread its message. Among them is the @NASCARGreen Twitter account -- which marked Earth Day Monday with a post that included NASCAR's latest effort to illustrate the success of its "NASCAR Green" initiative.
It also posted a YouTube video -- featuring Greg Biffle -- that helped outlined some of its "Green" success:
— Coca-Cola Racing(@CocaColaRacing) April 22, 2013
• The WWE Divas will be headed to E! this summer. "Total Divas" will follow the lives of seven divas -- including Bella Twins, Brie, Natalya and Nikki -- beyond the ring, the WWE said Monday. No air date has been set.
From Pain & Gain.
• "Pain and Gain" starring Mark Wahlberg & Dwayne "Rock" Johnson opens in theaters on April 28. Paramount has posted a GIF promoting the movie featuring Wahlberg doing full-body-crunches hanging off the side of the building with the caption "I'm big. I'm hot." The movie is offering fans the chance to make their own GIF through its site.