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ESPN commercial explores fans' last wishes

8/1/2012

On Wednesday, ESPN launched the latest spots in the "It’s Not Crazy, It’s Sports" campaign, exploring the trend of sports-themed funerals and expressions of fandom postmortem. Academy Award Winning Director Errol Morris was commissioned for the project, which includes 15, 30 and 60-second “trailers”, as well as a short documentary about the phenomenon.