Working with Vizio, each touchdown scored this season by Buffalo Bills wide receiver Stevie Johnson will reward a fan with a new TV and money given to Johnson's favorite charity, the Boys & Girls Clubs of America.
"It's our way of thanking fans for their 10 years of support," said Johnson, who recently signed a five-year extension with the Bills. "And this also shows much love to the Boys & Girls Clubs all around the world. They mean a lot to me."
Nearly 4,000 Boys & Girls Clubs across the United States provide youth ages 6-18 with a safe place to spend time during non-school hours and the summer as an alternative to the streets or being home alone.
"The one in San Francisco was special to me growing up," Johnson said. "They've given me so much, so I'm giving back to them."
Playbook had a few minutes with Johnson to talk about the start of the season.
You know the pressure is going to be on you. How good is your team this year?
"The team is good. I can’t say too much because we haven’t played a [regular-season] game yet. For the most part, I think our defense has improved and our offense has improved. Our special teams is looking good, plus we got a new kicker -- not to mention solid moves in the both free agency and the draft. I think we have a solid chance to be one of those teams in the playoffs this coming season."
I know this is about individual achievement but you’re thinking about the better good of the whole team, right?
"Most definitely! I’m always thinking about the team first, but at the same time I have to do my part, just like all the other players on the team have to do theirs to help us get the W. At the end of the day, we all do our individual jobs for the benefit of the entire team."
You’ve always been a fashionable dude. What kind of touchdown dance will we be seeing this year? (Even if you get fined.)
"I'm getting nowhere near anything that could be fined. I could probably do the Macarena. That's about it. Who knows what kind of celebration I'm going to do -- but I won't be getting a penalty to do it."