Archie Manning on 'Papa Bear' and coaches

AP Photo/Ed Bailey

Millions of people have seen the Peyton Manning Buick commercial in which he calls his dad using the Verano's voice activation.

"Call Papa Bear. Hut! hut!" Peyton Manning says.

"Hey Peyton, where are you?" Archie Manning says.

Here's the funny thing about that commercial: Archie Manning said he's never, ever been called "Papa Bear" by his children.

"I have no idea where that came from," Archie Manning said. "It sounds like one of those back-in-the-day CB radios where you have some sort of handle. I do get a lot of 'Papa Bears' these days."

Manning said he can take the kidding from his friends and family because who else is father to two Super Bowl children (champions Peyton in 2007 and Eli in 2008 and 2012)?

"We've been blessed. The kids have given us a lot of joy," Archie Manning said in an understatement.

Manning is making the media tour promoting the seventh year of the Liberty Mutual Coach of the Year Award, which is given to coaches in each of the four college football divisions. The criteria is sportsmanship, integrity, responsibility and excellence, both on and off the field. Previous winners include LSU's Les Miles, Auburn's Gene Chizik and Alabama's Nick Saban.

"Coaches have a major impact in their players' lives and I'm honored to be involved," said Manning, who is on the selection committee. "My wife, Olivia, always thought I was one day going to go into coaching. But after playing until I was 37, I didn't want to subject my family to that nomad life. I think I definitely could have done it. Coaches help every facet of a person's life."