The WWE has announced a partnership with Susan G. Komen for the Cure featuring WWE superstar John Cena co-branded, pink and black ring gear, which debuted at Sunday's "Night of Champions" pay-per-view event in Boston.
Cena wore the special gear in honor of October's breast cancer awareness month. WWE will donate 100 percent of its profits of Komen-inspired gear online and at live events to Susan G. Komen for the Cure.
“Breast cancer is a devastating disease, and we’re committed to using WWE’s global resources to support Komen’s fight to end breast cancer forever,” WWE's John Cena said in a statement. “I’ll be proud to wear pink in the ring to support this great cause.”
Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9 million breast cancer survivors in the United States.