- Keith Hamm, Action Sports
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A couple of icons in their respective fields -- ski film company Warren Miller Entertainment and climate-change harbinger Al Gore -- have announced a partnership that finds common ground with all stripes of winter-sport enthusiasts.
Their new campaign, "I Am Pro Snow," will distribute the message of Gore's "Climate Reality Project" across Warren Miller Entertainment's massive fan base. The campaign kicked off in Salt Lake City, Utah on Friday with the premier of Miller's 63rd film in as many years, "Flow State."
"For Warren Miller Entertainment, their enthusiastic and committed fan-base has a vested interest in great snow seasons, and understanding the impact of climate change on ski seasons is critical," the project's press contact, Bill Rigler, told ESPN.com. "[And for] the Climate Reality Project, this is an important opportunity to reach out to key, non-traditional stakeholders in an exciting and appealing new format."
As "Flow State" -- a feature-length look at world-class skiing and snowboarding in Chile, the Arctic, Norway, Switzerland and North America -- kicks off a nationwide 90-city tour, the accompanying campaign aims "to foster a dialogue about climate change," says Rigler. "[I Am Pro Snow] intend[s] to mobilize winter sports enthusiasts everywhere, and to promote our shared love of winter recreation. The point of the collaboration is … getting people to talk about climate change. [The] campaign is for everyone who works and plays in the snow."
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