No question, Facebook and Twitter dominate the social media landscape, and new platforms populate the Web on a seemingly daily basis. Although the above numbers show Google+ has made gains since its public launch in September 2011, the platform is still a minor league player in sports and social media.
The truth is Google+ might be just a little button on most teams' websites. Then again, it might not get even that much. The Boston Celtics have a Google+ icon under the “Social” tab on their homepage. Under the homepage heading “Stay Connected,” the Lakers have only Facebook, Twitter, text alert and email notice buttons.
Google+ doesn’t get a ton of attention from the sports world. Hangouts are an exception – and an opportunity.
The New York Giants created quite a buzz when the team randomly selected fans to participate in hangouts with players just days before Super Bowl XLVI.
And more than only athletes are looking to integrate hangouts as part of their social media offerings.
Manchester City made news earlier this fall when the club announced it would be incorporating regular Google+ prematch hangouts. Although, looking over the team’s account, there doesn’t seem to be much evidence of the initiative's having taken off since the inaugural hangout in September.
That doesn’t mean there isn’t a chance for such events to take off in the future. Social media from a sports standpoint have been incredibly successful because fans want to engage with their favorite teams and athletes. Being able to do so virtually face-to-face, as Google+ allows, seems a logical evolution.
Elsewhere in the social mediasphere
Philadelphia Eagles quarterback Michael Vick had a talk with his brother Marcus about how the younger Vick should and should not be tweeting.
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