The ring ultimately sold at auction for $230,401. Learning the final price, Umenyiora tweeted, “Yikes! I guess the 450,000 let me off the hook!”
In reality, Umenyiora was never really at risk of having to spring for the ring because gaining that kind of a following would be impossible for almost anyone. Hence the irony when news broke Thursday-- via Twitter, of course -- that Charlie Sheen was reportedly the “winning” bidder.
In March 2011, Sheen set the world record for “Fastest Time to Reach 1 Million Followers,” hitting the milestone in just more than 24 hours. The actor amassed 600,000 within eight hours on the site and had 60,000 followers before even sending his first tweet. (By contrast, Umenyiora has about 52,000 followers.)
Sheen has a history as a sports memorabilia collector, and procuring Taylor’s ring would not have been his first foray into championship jewelry.
However, Sheen took to Twitter to set the record straight on Friday morning, posting, "RE: Lawrence Taylor's Ring: As much as I would be honored to own such an important artifact... I had nothing to do with the acquisition. c"
NASCAR and Twitter are partnering to provide race fans with a better second-screen experience that will complement and enhance the sport’s broadcasts. Starting on June 10, users who click or search the #NASCAR hashtag will see a customized page featuring curated tweets and photos from NASCAR, its drivers, analysts, celebrities and fans. While Twitter works with a number of teams, leagues and athletes in various capacities, this agreement is the site’s first formalized partnership with a professional sports association.
Chelsea bests Bayern Munich on field and Web
The Champions League final between Chelsea FC and Bayern Munich came down to a shootout with Didier Drogba converting the winning penalty kick for the Blues. As far as social media, the numbers Chelsea put up against Bayern Munich constituted a blowout. Of tweets mentioning a team, 73 percent mentioned Chelsea. The top five players mentioned on Twitter were all members of the Blues’ roster. (Not surprisingly, Drogba generated the most mentions.) The team also picked up more than 20,000 Twitter followers in the hours immediately after the victory to pass the 1 million mark. Twitter users sent more than 32,000 tweets per minute during Saturday's match.
• Checking in at and updating your status from NFL games might soon get a whole lot easier. Commissioner Roger Goddell wants to see every NFL stadium equipped with wireless Internet, possibly as early as the 2013 season.
• Brewers pitcher John Axford shaved off his mustache and goatee, sharing a photo on Instagram. (Yes, this really made the news in Milwaukee.)
Got a story we should feature? Have a site we should check out? Who's on your must-follow list? Tweet me at @BurnsOrtiz. If your idea gets mentioned in this column, so will you. Follow Playbook on Twitter at @ESPNPlaybook.