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Monday, June 11, 2012
ESPN to air 21 hours of live X Games in LA

By XGames.com

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During X Games Los Angeles 2012, fans will be able to consume original X Games content on more platforms than ever before. ESPN will televise 21 hours of live HD programming on ESPN, ESPN2 and ESPN on ABC, June 28 - July 1 from Los Angeles, Calif. All 21 hours will also be televised on ESPN 3D. ESPN3 will stream 24 hours of live X Games coverage. In addition, X Center, the daily highlight show for the X Games, will also be shown in HD on ESPN2.

"The X Games brand has grown over the years and has become relevant to a wide audience across the globe and especially to youth," said Scott Guglielmino, senior vice president programming and X Games. "As always, our mission is to serve the fan whenever and whenever they want to consume X Games content. So we're making live X Games content available across multiple platforms and devices. We want to share the X Games experience with fans around the world and on whatever device they have with them."

Television

Sal Masekela will host all 21 hours of the X Games on television. ESPN analyst and pro snowboarder, Keir Dillon, and ESPN the Magazine's senior writer, Alyssa Roenigk, will host X Center nightly in HD on ESPN2, and ESPN 3D will telecast all 21 hours of X Games Los Angeles live. A prominent collection of action sports legends will join Masekela on the air. Tony Hawk, Jeremy McGrath, Dennis McCoy, and Kevin Robinson return to the telecast this year as analysts for the Skateboard, Moto X and BMX Freestyle competitions, respectively.

Digital

ESPN3 will carry 24 total hours of coverage, including three exclusive hours. In addition, ESPN3 will allow users to partake in a live ride along during Rally Car seeding on Saturday, July 30 with exclusive in-car camera coverage. The live multi-screen network is accessible online at WatchESPN.com, on smartphones and tablets via the WatchESPN app and through ESPN on Xbox LIVE.

XGames.com will provide comprehensive on-site coverage, delivering live results, live athlete chats, cross-platform schedule information, breaking news, top X Games moments and written and video event recaps. ESPN's official website of X Games Los Angeles will also feature enterprise reporting around marquee events and athletes of the event, daily full-bleed photo galleries shot by the best creative talent in the action sports industry, video from every medal run at the event, daily highlight video and behind-the-scenes, high-access original video.

XGames.com/realstreet will be the on-line home of X Games Real Street. For the third year of Real Street, 16 of the world's best street skateboarders submitted 60-second video parts for a shot at $50,000 and an X Games gold medal. A panel of judges will pick the winning part after the videos air on ESPN2 on Sunday, July 1. The skater who gets the most fan votes will also receive $50,000. The fan favorite will be announced on the website on July 1.

ESPN.com/Playbook: Playbook will highlight coverage of the celebrities and musicians attending X Games through the weekend and the hottest fashions.

To read more, check out the complete plan.