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Sunday, June 17, 2012
NBA Finals: Heat winning Twitter battle

By Patrick Dorsey

Serge Ibaka, LeBron James
While the series is tied 1-1, one team has emerged as social media leader through Game 2.

It's a long series; with the Miami Heat and Oklahoma City Thunder knotted at 1-1, you don't need us to tell you that.

But one area the Heat clearly are dominating: Twitter. As shown in these simple graphs, created with information provided to Playbook by the website, the mentions race vastly has tilted in the Heat's favor during Games 1 and 2.

However, it's not all Heat all the time on social media. Kred numbers also show that the most-retweeted messages are decidedly pro-Thunder.

Will these trends continue? We'll see ...

All numbers approximate.


OKC is tough

— Justin Bieber (@justinbieber) June 13, 2012
Retweets: Approx. 14,600

An anti-OKC tweet we can't post from Lil Wayne
Retweets: Approx. 10,000

Gametime vs Heat in OKC... #ThunderUp !!!!!

— James Harden (@JHarden13) June 14, 2012
Retweets: Approx. 9,000

Thunder takin it tho.

— Mac Miller (@MacMiller) June 14, 2012
Retweets: Approx. 2,900

Last night was my first time at Chesapeake Energy Arena in OKC & it's the loudest arena I've ever been in!

— Earvin Magic Johnson (@MagicJohnson) June 13, 2012
Retweets: Approx. 1,800

Is anybody really a fan of Lebron? And if so, y?!

— Wes Welker (@WesWelker) June 13, 2012
Retweets: Approx. 1,500

Information provided by Graphs created on Hohli.