Projection hits side of Boston Celtics' arena

Celtics fans, other Bostonians and ESPN TV viewers might have seen something unusual this past Friday night on one side of TD Garden during the Celtics' game against the Miami Heat: this projection from adidas -- a 20,000-square-foot moving billboard that featured names of many fans who entered the shoe company's Facebook competition.

That's not it for these projections, though. On Friday a similar image will visit New York City -- this one showing Barcelona and Argentina soccer star Lionel Messi -- ahead of the Argentina-Brazil match at MetLife Stadium on June 9.

Here's a preview: