He (we're assuming) was just trying to cheer up the Miami Heat after their loss to the Boston Celtics.

Instead, a young kid shouting "good job, good effort" -- repeatedly and loudly, so ESPN's microphones could hear -- turned into an Internet sensation, spawning everything from a parody account to a t-shirt to an Internet meme contest featuring posts we couldn't possibly show you.

But we can show you all of this...


Playbook editor Dave Wilson did a good job in helping out with this piece.