Massive Messi projection takes New York

June, 9, 2012
6/09/12
10:01
AM ET


Less than a week after hitting the side of the Boston Celtics' TD Garden, adidas' massive projection project went to New York City -- Midtown Manhattan, to be specific -- and displayed an 8,600-square-foot moving billboard of Argentina and Barcelona soccer star Lionel Messi, also known as (arguably) the greatest player in the world, plus names of fans who participated in the company's Facebook competition.

Messi's Albiceleste will face rival Brazil in a friendly Saturday at MetLife Stadium.





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