NBA Finals: Heat winning Twitter battle

June, 17, 2012
Serge Ibaka, LeBron JamesMike Ehrmann/Getty ImagesWhile the series is tied 1-1, one team has emerged as social media leader through Game 2.

It's a long series; with the Miami Heat and Oklahoma City Thunder knotted at 1-1, you don't need us to tell you that.

But one area the Heat clearly are dominating: Twitter. As shown in these simple graphs, created with information provided to Playbook by the website, the mentions race vastly has tilted in the Heat's favor during Games 1 and 2.

However, it's not all Heat all the time on social media. Kred numbers also show that the most-retweeted messages are decidedly pro-Thunder.

Will these trends continue? We'll see ...

All numbers approximate.


Retweets: Approx. 14,600

An anti-OKC tweet we can't post from Lil Wayne
Retweets: Approx. 10,000

Retweets: Approx. 9,000

Retweets: Approx. 2,900

Retweets: Approx. 1,800

Retweets: Approx. 1,500

Information provided by Graphs created on Hohli.
Patrick Dorsey works for SportsNation. He has worked for the Web and newspapers, had a cup of craft service coffee in film school, and played in one Division III golf tournament (he shot 105).



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