Celebrating a new jersey -- by skydiving

They've put it on stage with ex-Oasis man Noel Gallagher, floated it into space, and sent it around New York City.

Now -- for the latest entry in their creative "Show Your City" jersey-celebrating campaign -- reigning English Premier League champion Manchester City flies its 2012-13 sky-blue kit into the sky, letting Grimsby, England-based superfan Julian Dugard jump from a plane with the new threads on.