"And I go, 'It's done,'" Ketch said. "'We're going to do it.'"
As you can probably guess by that photo, the 45-year-old OKC native and his friends did it. Apparently that's what happens when your building houses your own interior design company, and your neighbors include construction and carpet businesses.
It started with just the beard -- made of black AstroTurf from that nearby carpet store -- and the image of it soon went viral.