Review of The Who's Halftime Show: We, Too, Will Not Be Fooled Again
February 7, 2010 10:00 PM ET
Win McNamee/Getty Images
No Drew, that really WAS The Who...we promise.
Let's face it, no one needs to wait until tomorrow morning to decide that The Who just performed one of the most boring and predictable halftime shows in Super Bowl history. They played the exact songs you expected them to play. There were no surprise guests (unless you count that drummer who looked like he was trying to represent The Who when they were last popular) and nothing went wrong. To be fair, though, The Who sounded pretty good for having not played together for what has to have been 10 years.
The biggest question marks going into the performance were (1) how can we hide the fact that no one is going to care about this performance? and (2) how can we make The Who appealing to a younger generation? It turns out the answers were (1) build a stage that creates an giant electric force field of indifference around the band and (2) give Pete Townshend a sad, red handkerchief that he can tie around his head and deflect attention away from his pale, aged skin.
The saddest thing about the show is that The Powers That Be let a golden opportunity pass them by. If you're absolutely convinced that your halftime show has to involve artists who used to be relevant, at least you can inject a little relevancy into the show. Any of the following additions would have been welcome by those of us watching in the peanut gallery.
1. Pay Tribute To The Host City: You're in Miami, which means you've got a lot of great artists who call South Florida home. Instead of dusting off a bunch of old, tired songs that we don't need to hear again, why not have The Who pay tribute to the host city with a medley of songs from Miami artists? Think about this: The Who could have gone from "Conga" by Gloria Estefan to Iggy Pop's "Lust for Life" to Rick Ross's "Push It" to Ricky Martin's "Livin' La Vida Loca". Now that, friends, is a halftime show.
2. Incorporate the competition: The other networks have wised up and you're no longer the only halftime show in town. Don't swim against the tide, float with it. So, instead of not showing the large, indifferent masses at the stadium watching the concert, show a crowd around the stage made up of puppies. Wearing lingerie. Adorable yet saucy. That'll bring on the headlines.
3. Let The Fans Decide: We're living in the era of technology. Why not give the fans a chance to decide the set list? Or the band's outfit? Or which way Roger Daltrey's perm is going to lean?
4. Really Make The Music Part of Halftime: As in, pump the show into both teams' locker rooms and broadcast player reactions. We would have paid extra to watch Peyton Manning and Jim Caldwell silently die a little inside as they tried to scream encouragement over Teenage Wasteland.
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