Stanford Football: Stanford Football

Heisman video latest Luck promotion

December, 1, 2011
Stanford's all-out Andrew Luck media blitz continues.

First it was head coach David Shaw putting together a national conference call with America's college football writers. Then it was a PowerPoint presentation by Shaw, complete with a sneak peek at Stanford's offensive call sheet -- all with the intent of getting would-be Heisman voters to understand what Luck does pre-snap.

The latest effort is a very slick video produced by the school's athletic department. It's got cool voice-overs, heart-pounding music, flashy graphics and plenty of Luck's highlights and stats. It feels like a summer blockbuster trailer. I don't know if Luck is going to throw a touchdown or lead an army of Roman gladiators in revolt.

It's a great video, titled "The Quarterback Redefined: Andrew Luck for Heisman."

Aside from the weekly Andrew Luck update emails, there really hasn't been much of a campaign throughout the season. This is a fun, innovative way for Stanford to get its pro-Luck message out there. Well-produced and well-crafted. Whether it changes any minds or sways voters remains to be seen. But it can't hurt.

Shaw said he prepped Luck for the upcoming full-court media press.

"I said 'We're going to talk a lot about you, and you are going to hate every minute of it,'" Shaw said. " 'Don't pay attention to it. Don't make a big deal out of it. But this is necessary.' The best thing about it is none of it is fabricated. None of it is trying to put a happy face on it. This is the truth."


Shaw Plans To Remain At Stanford
Adam Schefter has the latest on coach David Shaw, who plans to remain with Stanford despite major interest from the NFL.


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