Should Cubs trade nostalgia for wins?


i94sports.com on a possibility that I would rather not even consider ...

    Here is an issue that is going to be hotly debated amongst Cubs fans. Bruce Levine writes on his blog yesterday that new owner Tom Ricketts made a recent trip to Boston to observe the Red Sox organization and Fenway Park. One of the things they were investigating was Boston's electronic scoreboard.
    "At one point, in 2006, the Red Sox were selling $25 million of advertising on the scoreboard, something the Cubs would dearly like to replicate.”

    Should the Cubs consider removing the Wrigley scoreboard to replace it with a more modern electronic version?


    If an addition of a modern electronic scoreboard would in turn create more revenue, then to me the answer is obvious, go for it. At what point do we as Cubs fans stop clinging to the tradition, one that is more associated with losing than anything else, and start to create a new tradition, one that could include winning. It's a crazy idea I know, but maybe something we should look into.

    The Yankees entered a new stadium in 2009. The Yankees! One of the most storied and successful franchises in all of sports built a new stadium. Was there anything more iconic than Yankee Stadium? Yet they tore it down to enter into a new era.

    Why can't Cubs fans seem to move forward? Why do they cling to these nostalgic pieces of the past? The only thing that should matter is winning, whether it happens at Wrigley Field in front of a manual scoreboard or a sandlot in front of a chalkboard or ballpark with some shiny lights and some ads.

There's more to life than winning. Maybe not a lot more, in sports. But there is more. It's perfectly fine if i94sports.com values winning far above everything else, but that doesn't mean the rest of us must necessarily go along.
Of course, life's not really so simple. Most of us care about winning and nostalgia, generally in that order but to varying degrees. This is true of not just sports, but of everything. We often will say of those we disagree with, "They just don't care about [climate change, or economic development, or the freedom of far-flung peoples, or the plight of the destitute in Africa]." Except they usually do care. Most of us do care about everything we know anything about. It's just a question of how much, and in what relation to all the other things vying for our precious attentions.

If I were a Cubs fan, I would want the new owner to focus like a laser beam on winning. But given all the advantages the Cubs enjoy -- including a huge market, a national television network, and a beloved ballpark -- there should plenty of room for winning and nostalgia. Because there are plenty of us who do care about both.