Stan Van Gundy tells our friend Zach McCann of the Orlando Sentinel that the Magic don't need the Heat in town to sell out Amway Center in Orlando and that the Heat are "pretty impressed with themselves."
Van Gundy is correct in that the Magic are selling out pretty much every seat in the house. Their attendance stands at 102.1 percent capacity for the season.
But the Magic feature dynamic pricing for their tickets, which suggests that fans in Orlando don't share the same level of interest for every opponent. For instance, section 208, row 15, seat 21 vs. Philadelphia on Wednesday, Jan. 19 will run you $ 30.75. The same seat for the Heat game on Thursday, Feb. 3 and the Lakers game on Sunday, Feb. 13? $125.30.
Meanwhile, the Heat are the only team in the league to draw 100 percent capacity on the road this season.