Friday, November 8, 2013
LeBron's wife to open Miami juice bar
By Darren Rovell
After years of hearing her husband talk about his business projects, LeBron James' wife Savannah will start her own juice business next month.
"I would listen to him talk about his conversations with Warren Buffett or Jerry Jones," she said. "But I wanted to get into business, too."
The store, called The Juice Spot, is expected to open in the Brickell neighborhood in Miami in the first week of December.
The idea of selling juice, Savannah James said, came from making healthy potions with her trainer to get in shape for the couple's wedding in September.
James said her husband will stand behind her, but that this will very much be her own project.
"LeBron's connection to my company is that he supports me," she said. "But this going to my baby."
The business will sell cold-pressed juices, a relatively recent phenomenon where fruits and vegetables are squeezed at high pressure to create a more dense product that some believe help preserve the ingredients better than putting them in a blender. Cold-pressed juices are known to have a much shorter shelf life than bottled smoothies and often cost double the price.
The cold-pressed juice business has quickly turned into a business worth at least $200 million in the US, according to John Craven, CEO of BevNet, which publishes a monthly magazine on the beverage industry. Big players like Hain Celestial and Starbucks recently acquired a majority stake in cold-pressed juice brands Blueprint and Evolution Fresh, respectively.
James said 16-ounce bottles of juice at her store will cost between $6 and $10 each.