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Tuesday, January 18, 2011
A cartoonish LeBron James

By Kevin Arnovitz

The New York Times reports that LeBron James and multiple alter-egos will be fighting crime in an animated web-based series called "The LeBrons":
The cartoon series, called “The LeBrons” and planned for a spring debut on its own YouTube channel and Mr. James’s Web site, lebronjames.com, will revive the characters from a popular series of Nike commercials in which Mr. James played four versions of himself: the youthful and wide-eyed Kid LeBron; the physically adept Athlete LeBron; the smooth and savvy Business LeBron; and an ornery elder statesman called Wise LeBron.

“I’m mostly a kid at heart,” Mr. James said of these manifestations, “and I’m the athlete, of course, that everyone sees. But I also have a business side, a cool side, and I love antique stuff and classical music. I guess that’s the old man side of me.”

Producers have lined up Hewlett-Packard and Intel as sponsors. They say the biggest challenge for the series will be finding time for LeBron to track the voices for both Athlete LeBron and Business LeBron.