Every drama needs a villain -- and it's good for business. Scott Soshnick of Bloomberg examines various commercial sectors and comes up with some conclusive evidence: "[A] number of season-long metrics, including television ratings, attendance and merchandise sales, show that James, 26, bolstered the bottom line of not only the Heat but the rest of the NBA, too ... 'LeBron and the Heat, as a team to hate, certainly were helpful to the NBA product,' said former Madison Square Garden President Bob Gutkowski, a partner in the New York-based sports consulting company Innovative Strategic Management. 'LeBron was very good for the NBA.'"
The New Yorker's web producer, Sally Law is a Cleveland native and sports fan. She caught up with her brother Nick, who works at the Brew Kettle in Strongsville, Ohio. Nick's report from the Brew Kettle: "We’re all happy they lost ... Still, it’s not like our team won."
Adrian Wojnarowski of Yahoo! Sports: "To hear James suggest that the world will have to return to its sad, little ordinary lives and he’ll still get to be LeBron James late Sunday night was a window into his warped, fragile psyche. It was sad, and portends to how disconnected to the world he truly is ... There’s nothing real about James’ world, and never has been. He’s a prisoner of a life that his sycophants and enablers and our sporting culture has created for him. He’s rich and talented and something of a tortured soul. He’s the flawed superstar for these flawed times. He’s a creation of a basketball breeding ground full of such twisted priorities and warped principles. Almost every person who’s ever had to work closely with him, who has spent significant time, who’s watched him belittle and bully people, told me they were rooting hard against him. That’s sad, and that’s something he doesn’t understand and probably never will."
Basketbawful responds to LeBron's postgame comments that those rooting against him will have the same personal problems Monday morning that they did Sunday night: "That lone statement speaks volumes about who and what LeBron is at this point in his life. Things didn't go his way in Cleveland and so he fled to Miami. Now there's nowhere to run and he wants us lesser mortals to remember he lives a better life than we do. Totally d-----baggery."
Speaking of owners gone wild, Dan Gilbert gleefully tweets: "Congrats to Mark C.& entire Mavs org. Mavs NEVER stopped & now entire franchise gets rings. Old Lesson for all: There are NO SHORTCUTS. NONE."
At Deadspin, Drew Magary revels in the Heat's series loss (PG-13): "There hasn't been a more gratifying moment for sports haters since the Saints beat Favre and Manning back-to-back in the NFC title game and Super Bowl. It was glorious, delirious, WONDERFUL moment in hating. And the best part is that, come next year, we get to do it all over again!"
Russ Bengston tweets that LeBron should go Phil Jackson: "LeBron should head into the Outback with a mess of peyote." As a matter of clarity, peyote is not to be smoked, something Jackson pointed out in his final postgame press conference this postseason.