Is the word "Seattle."
Take a look. As TrueHoop reader Eric pointed out, that word is just not in any prominent places. The logo they use is a stripped down version that also omits the name of the city. And unlike a lot of team sites, this one sure doesn't hype up the team's history much.
Look, we know the owners have applied to move, and it wouldn't make a lot of sense to hype a city that they wish to leave.
But it sure feels funny to see a moving strategy play out before your eyes. If you want to take the Sonics out Seattle, apparently step one is to take Seattle out of the Sonics.