I wrote about this yesterday, and linked to some still photos from the ad in which the NBA's biggest star joins the NFL.
Now, with the blessing of State Farm, here is the full video of the LeBron James' big announcement advertisement:
Assistant Vice President-Advertising at State Farm, Mark Gibson, shares some thoughts:
State Farm has had a lot of fun working with LeBron and leveraging his huge appeal and interest in an unexpected manner. His talents as a high school football player and the ongoing speculation around his career made this ad a natural tie into our 'Feelin Kinda Sunday' NFL commercials we launched this season. It has allowed State Farm to connect to NFL, pro basketball, and sports fans everywhere.