If the NBA’s decision to fine the Dallas Mavericks for public address announcer Sean Heath’s tweets about the officiating seems very David Stern-like, it could be because new commissioner Adam Silver is doing his best to NOT be like Stern.
In 2010, Stern revealed that one of the biggest regrets of his tenure as commissioner was that he didn’t crack down on Phil Jackson and Pat Riley when they kept insinuating that league agendas were behind the officials’ calls during their playoff battles in the early 1990s.
“I wish I had to do it all over again and, starting 20 years ago, I’d be suspending Phil and Pat Riley for all the games they play in the media,” Stern said.
Stern believes that failing to do so allowed the conspiracy theories to fester, making the default explanation for any blown whistle become either “the TV networks want the series to last longer” or “the NBA wants the biggest TV markets to meet in the Finals.” If the most prominent coaches said it, why wouldn’t the fans believe it? Every fan believes the league is out to get his favorite team. Hearing the same thoughts come from the participants themselves only encourages them.
Apparently, Adam Silver’s regime won’t make the same mistake as Stern. When Heath took to Twitter to complain about the officiating following a Mavericks loss to the Golden State Warriors on April 1, Heath’s biggest mistake in a series of tweets was writing “@NBA: the ONLY professional league in the US with the reputation that the games are rigged. Know why? Because of games like tonight. #shame”
Actually, the shame is that a representative of a team would do anything to fuel the conspiracy-minded fans. “Rigged” is too serious an accusation to casually toss around without consequences. This week we learned what they were: a $25,000 fine for the Mavericks, as reported by Tim MacMahon of ESPNDallas.com.
MacMahon wrote that the league’s first impulse was to suspend Heath, but that action would be complicated by the fact that he is technically a contract worker, not a team employee. That still sounds like the revised mindset of which Stern spoke four years ago.
I bet it’s something that Silver will not regret upon reflection 20 years from now.