It's called the Gr8Life, and it seems pretty good. For instance, here's Robinson on Gary Payton:
When he played for the Sonics, he used to sponsor our AAU team, the Gary Payton All-Stars. I was a sophomore at Rainier Beach High School in Seattle at the time, 16 years old. He brought us to his house and everything. And we got to see his nice house in Vegas and he got us all some shoes and clothes and stuff. And now playing against him in the NBA was just crazy.
He talked to me a little during the game. He's a cool dude. I told him I liked his shoes he had on. He brought back the old GPs. He didn't talk any trash to me, not really. He just said "Welcome to the NBA."