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Monday, October 25, 2010
The new LeBron James commercial

By Henry Abbott

The world gave the situation a ton of emotion, and Nike's genius marketers use emotion like Van Gogh used paint. (Stunningly, masterfully, boldly ... at times maybe a little over the top.)

If you haven't already seen it, you should watch now, because everybody's going to be talking about it.

Here's how you can tell it's powerful work: This has to be the first LeBron James-themed internet posting since July where the comments are majority pro-James.