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Friday, January 20, 2012
NBA Today podcast: Steve Shenbaum

By Henry Abbott

As a bit actor in "Space Jam," Steve Shenbaum devised a clever approach to bond with Michael Jordan: with a lighthearted joke about gambling.

It bombed so badly that he wishes now he would have instead said nothing at all.

But that didn't stop him from starting Game On Media where he uses techniques rooted in improvisation (and something he developed working with Carmelo Anthony, he calls "coins") to advise athletes like Yao Ming, Greg Oden, Kevin Love, Brandon Jennings, the New York Yankees and others in how to connect with people

He says his real life is a little like that movie "The King's Speech," where he's playing Geoffrey Rush's character and Yao Ming is the king. He makes a hell of a podcast guest.

Steve Shenbaum on NBA Today.