Print and Go Back ESPN.com: TrueHoop [Print without images]

Monday, November 5, 2007
"Odenize" -- the Ad Campaign


Remember a while ago when a TrueHoop reader, all hopped up on draft day bliss, told us that thinking about Greg Oden, or "Odenizing," had helped him ward off tears in some tough situations?

Well, that same term, to Odenize, made its way into this must-watch ESPN the Magazine commercial: